TheCapabilities
Brand identity, film & motion, multimedia storytelling and cultural direction, built as one creative practice.
Four disciplines.
Each service is a full creative practice. Together, they form a single vision.
Brand & Graphic Design
Identity systems, packaging, publications, and digital design grounded in a clear understanding of your brand.
Deliverables
- Logo & visual identity systems
- Brand guidelines
- Editorial & publication design
- Packaging & print applications
- Digital and social design systems
Motion & Video Production
Films, animation, and motion graphics developed from concept through editing, sound, and delivery. Every frame serves the story.
Deliverables
- Brand & campaign films
- Motion graphics & animated explainers
- Documentary & event films
- Storyboarding & animation
- Editing, sound & subtitled versions
Multimedia Storytelling
Turn a report, research, or a complex idea into visuals, infographics, motion graphics, films, and social content that help people understand and connect.
Deliverables
- Source review & narrative development
- Infographics & data visualization
- Explainer films & motion graphics
- Social content & campaign visuals
- Connected multimedia asset systems
Cultural Brand Direction
Creative direction informed by the people, places, and cultural context your work needs to reach.
Deliverables
- Cultural research & visual direction
- Regional brand adaptation
- Heritage-rooted brand strategy
- Cross-cultural campaign direction
- Visual cultural reviews
Four stages. Built for clarity, speed, and depth.
Understand
We review your brief, source material, audience, and context. Research meaning and relevant sources stay intact.
Shape the story
We identify the central idea and select the formats that will make it clear, useful, and memorable.
Create
We develop a connected visual system through design, film, and motion, with clear review points throughout production.
Deliver
We prepare the agreed assets, platform-ready exports, and guidance your team needs to put the work to use.
Built
For
Organizations and agencies with ambitious mandates and the instinct to invest in craft.
- 02Cultural institutions, festivals & public events
- 04Hospitality & premium lifestyle
- 05Cultural commerce & artisan retail
- 06Creative agencies needing MENA / African specialists or extra capacity
Working with AZRI.
Where does AZRI work?
AZRI is a founder-led creative studio working remotely with clients across North Africa, the Middle East and the Gulf, the wider African region, Europe and North America.
What does AZRI do?
Four connected disciplines: brand and graphic design, motion and video production, multimedia storytelling (turning reports, research and complex ideas into infographics, explainer films and social content), and cultural brand direction.
Who does AZRI work with?
NGOs, INGOs and research organizations; cultural institutions, festivals and public events; hospitality and food and beverage brands; and creative agencies that need extra capacity or MENA and African specialists.
Which languages do you work in?
Arabic, French and English. Bilingual and trilingual work is conceived in every language from the start rather than translated at the end, from menus and launch assets to reports and campaign editions.
Do you work with agencies as a production or white-label partner?
Yes. Agencies bring us in for design and motion capacity, Arabic and French adaptation of campaigns, and cultural direction for MENA and African audiences. We can work under your art direction, inside your files and behind your name.
Do you use AI in your work?
We choose production tools to suit the brief, and AI-assisted production is one of them. Creative direction, editorial judgment and final review always stay with the studio, and our case studies disclose production methods where relevant.
How does a project start, and how is it priced?
Send a brief, a report or an early idea through the contact page or to partners@azri.studio. We review it, ask what we need, and come back with a direction and a scoped proposal. Every project is quoted against its deliverables and timeline, and you can start with a small, defined piece of work before committing to a larger scope.
Let's build something
Tell us about your brand or project, your audience, and what you're trying to make people feel. We'll come back with a direction.